Ik advisorate 2017


Media and Investor Relations Professional

Based in Sydney, New South Wales, Australia

About me  

I am a public relations specialist with an interest in helping clients connect with investors, partners or media in China.

I have managed strategic relationships for a range of clients and projects in China, and have a good understanding of investor communications and roadshows for mining and industrial companies as well as tech startups.

Main expertise

Fluent in English and Mandarin and a "veteran" of dozens of fund raising projects in China for private and listed companies.

My biggest achievement and my soft skills

I am listed on Advisorate to help emerging companies get connected with China.

Languages, roles and skills

  • English
  • Chinese
  • Cantonese
  • Mandarin

  • Investor Relations
  • Media Relations
  • Public Relations

  • Investor communications
  • 2 pt.
  • Market Research
  • 1 pt.
  • Social media
  • Design
  • Media monitoring

Main industries

  • Business Services
  • Energy
  • News & Media
  • Startup

Companies I worked for

FUNDEXA, Australian Investor Relations Group, Fundexa Corporation, ASX listed mining and energy stocks, ASX listed mining and energy clients

Experience and endorsements  

  • The negotiation with JV partners in China for media tech startup "MEDIEXA"
    2016 - 2016 (12 weeks FTE)
    Company name: Fundexa Corporation
    Industry: News & Media
    • Investor communications

    MEDIEXA is a digital media exchange designed for emerging companies with a need to reach an industry and investor audience. The online platform allows startups or listed companies to create and distribute press releases to customised media lists at a fraction of the cost and in a fraction of the time usually required.

    My role was to confirm participation of the JV partner in China and to establish the general framework of communication during the MVP stage.

    I currently advise the founders and have an ongoing role with the startup as it moves to launch in 2017.

  • Specialist PR support for Chinese market
    2014 - 2015 (1.0 years FTE)
    Company name: FUNDEXA
    Industry: Startup
    • Market Research
    • Investor communications

    The FUNDEXA platform provides a most cost-effective way for startups and listed companies to engage with potential investors, including VC funds.

    My main responsibility for this project was to identify Investor Relations consultants/agencies in China. The end goal was to build up the number of Chinese IR firms on FUNDEXA.

    In order to achieve the goal, I have conducted extensive company / media research in order to identify the appropriate IR firms in China. Once I found a good match I'd engage with them through emails, phone calls, written newsletters etc. in order to establish an interest in the platform.

  • Investor Roadshows in Beijing
    2011 - 2015 (3 weeks FTE)
    Company name: ASX listed mining and energy stocks
    Industry: Energy
    • Investor communications

    Between 2011 and 2015 I worked on several investor roadshow programs each year in Beijing.

    This included scheduling meetings with investors, communicating with potential investors and assisting clients in-market.

  • Represent clients at major industry events in China
    2011 - 2015 (1 weeks FTE)
    Company name: ASX listed mining and energy clients
    Industry: Energy
    • Investor communications

    Between 2011 and 2015 I worked on 2 industry programs (Shanghai and Beijing) each year, assisting clients with strategic investor meetings and presentations.

    Work included networking, negotiating, translating and arranging meetings and follow-up as well as assisting prepare marketing materials (in Chinese).

  • JV with Steel Industry Research Group in Shanghai
    2012 - 2014 (4 weeks FTE)
    Company name: Australian Investor Relations Group
    Industry: Business Services
    • Investor communications

    On behalf of a mining industry investor relations group in Australia, I managed the relationship with Shanghai Steel Home - a major research group in China.

    The annual projects involved showcasing Australian iron ore companies at the April event each year in Shanghai (from 2012-2014).

Education and qualifications

  • The University of Sydney, Strategic Public Relations, 2011

How to work with Isabella?

  1. You contact them with your requirements
  2. You discuss the details
  3. You hire them when you are ready
  4. They deliver your work
  5. You pay them when satisfied

How Advisorate drives quality...

  • Profile approved
  • LinkedIn connected
  • Video interview
  • Client references
  • 24/7 support for clients

Profile summary  

Rate: 50 $/hour (Negotiable)

Max distance: 10 km (Relocation possible)

Availability: 50 hours/week

Interested in

  • Freelancing
  • Fulltime work
  • Being a cofounder
  • Remote work