Nicki b photo

Nicki

Director, Spot On Content & PR

Based in Sydney CBD, New South Wales, Australia

Works at Spot On Content & PR


About me  

Grabbing media attention with catchy press releases and great writing. I have 20 years’ experience working in the media (as an editor and reporter) and as a PR consultant. I know what makes the news, helping to get your stories valuable media attention. I have worked as an editor, journalist and writer in print and online for News Corp, Dow Jones, SMH. I hold an Honours Degree in Law (First Class) and a Bachelor of Economics. I now run my own PR and content business, Spot On Content & PR. Clients include OnMarket BookBuilds, SuiteBox, Scottish Pacific, Shaw & Partners, Morningstar, SQM Research.

Main expertise

Content creation, ie blog and copywriting, writing social media posts. I specialise in fintech companies and financial services PR. I have represented banks, tech and stockbroking firms, professional services firms, super funds and fund managers.

My biggest achievement and my soft skills

Content creation and PR consulting work - getting client's stories in the media with great contacts, writing media releases, blogs, marketing material, and other content creation such ghostwriting speeches, creating and editing newsletters or investor presentations.

Languages, roles and skills

  • English
  • Italian
  • Greek

  • Journalism
  • Media Relations
  • Public Relations

  • Blogging
  • 2 pt.
  • Media training
  • 1 pt.
  • Media planning
  • 1 pt.
  • Media monitoring
  • 1 pt.
  • Investor communications
  • 1 pt.
  • Publicity
  • 1 pt.
  • Promotion
  • 1 pt.
  • Social media
  •  
  • Writing
  •  
  • Representation
  •  
  • Strategic advice
  •  
  • Product launch
  •  
  • Research
  •  
  • Marketing
  •  
  • Issues management
  •  


Main industries

  • Financial Services


Companies I worked for

SuiteBox, OnMarket BookBuilds, SQM Research, Morningstar Australia

Experience and endorsements  

  • PR consultant
    2016 - Current (10 weeks FTE)
    Company name: SuiteBox
    Industry: Financial Services
    • Media monitoring
    • Media training
    • Promotion
    • Publicity

    Getting press exposure for SuiteBox in the global financial trade press and promoting its software. I have also advised on media strategy more generally and I regularly arrange for columsn by the CEO to appear in the global financial and tech press.


  • PR Consultant
    2016 - Current (15 weeks FTE)
    Company name: OnMarket BookBuilds
    Industry: Financial Services
    • Blogging

    I write a weekly column for Morningstar.com.au about the financial markets, including money and equity markets and personal finance more generally.


  • Writer and PR Consultsant
    2014 - Current (20 weeks FTE)
    Company name: SQM Research
    Industry: Financial Services
    • Blogging
    • Media planning
    • Promotion

    Writing media releases for SQM Research, positioning its CEO as a property industry commentator and thought leader. Also involves media liaison and media planning.
    Compiling the SQM weekly residential property newsletter and writing social media posts.


  • Financial columist
    2013 - Current (20 weeks FTE)
    Company name: Morningstar Australia
    Industry: Financial Services
    • Blogging
    • Investor communications

    Writing a weekly column about money and equity market, including the performance of ASX listed companies.


Education and qualifications

  • University of Adelaide, LLB (Hons), BEc, 1998

How to work with Nicki ?

  1. You contact them with your requirements
  2. You discuss the details
  3. You hire them when you are ready
  4. They deliver your work
  5. You pay them when satisfied

How Advisorate drives quality...

  • Profile approved
  • LinkedIn connected
  • Video interview
  • Client references
  • 24/7 support for clients

Profile summary  

Rate: 175 $/hour

Availability: 20 hours/week


Interested in

  • Freelancing
  • Being a cofounder
  • Remote work
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